Smartphones make mobile gambling increasingly popular.
An interesting report from Junipher Search, “Nice Odds for Mobile Gambling”, offers a detailed investigation of the mobile casino market. Already over 2 million users of sportsbook are enjoying the newdiscovered convenience these applications offer, causing a surge in Europe’s mobile gambling area.
Through 2010, the mobile bettings enabled 69% of all global mobile gambling wagers, with a large chunk coming through iPAT service of Japan. User numbers are expected to rise over 59% throughout 2010, according to Junipher Search. Spectacular increases have followed the arrival of iPhone and Android browser-based online casino applications.
The World Cup games in June marked a milestone in mobile betting with more than 100,000 wagers being placed on the international sports tournament. Overmore, Apple’s willings to sell BetFair and Paddy Power’s iPhone casino applications has given these services provides a decidedly noticeable but likely money-spinning new delivery channels.
Going forward into 2011, the launch of a mobile lottery service is expected to make the US a key market for the mobile gambling industry. Dr. Windsor Holmin, the author of Junipher’s reports, marked that the past year has provided mobile gaming services with the best possible conditions for growth. In a previous report, Juniper predicted that the global mobile gaming Industry will be worth over $48 billion by 2015. Not only are smartphones being widely adopted, but users are becoming ever more at ease with “m-commerce”.
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